Monday 5 October 2009

'From zero to hero' new report confirms cask ale's renaissance

400,000 new drinkers in 2008
Volume growth in a declining overall beer market
Distribution in 3,000 new pubs last year
More breweries trading than at any time in the past 60 years

That these statistics can be used to describe cask ale will come as a surprise to anyone who witnessed the category's near-demise around five years ago and confirm its journey from 'zero to hero', as published today in The Cask Report - Britain's National Drink.

Pete Brown, the report's author, said, "Turnaround stories don't get much better than cask beer's. In a shrinking on-trade beer market, cask is the only category to show growth, albeit modest, of 1% in the first half of 2009. Its share of the on-trade beer market now stands at 13.5%, up from 11% in 2007. But what's most important for Britain's licensees is that there's compelling evidence to show that cask beer can offer them a 'lifeline' out of the recession

Read the full press release Here

More real ale news & views at aletalk.co.uk

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