Pubs and club owners who breach the code could face extra conditions, losing their licences, fines of up to £20,000 and even six months in prison.
The new mandatory conditions, to be published today, include:
• A ban on "irresponsible" promotions such as "all you can drink for £10", women- drink-free deals, speed drinking competitions and "dentist's chairs".
• Ensuring free tap water is available.
• Ensuring all those who sell alcohol check the ID of anyone who looks under 18.
• Ensuring establishments make available a choice between a single and double measure of spirits and a small and large glass of wine.
However the plans for the code still have to be approved by Parliament before they become law.
The code is expected to come into force in two stages this year. The first will take effect on April 6 and cover promotions and the free tap water offer. And the second will come in on October 1, covering the smaller wine and spirit measures and age checks.
More real ale news and views at aletalk.co.uk
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